Point of Purchase Display - Salt Media Advertising
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Point of Purchase Display

28 Jan Point of Purchase Display

Posted at 21:19h in Packaging Design by

POP Displays

Point of Purchase Display (POP) is perhaps one of the best ways to sell products. Potential customers point them to buy it on the spot! It can immediately translate into revenue. However, printing and rental space fees are disadvantages to be considered.

Advantages:

1. Advertising and visibility – It works because it’s usually next to the checkout.
2. Point of sale – Encourages impulse buying.
3. Merchandiser – Hiring someone to sell your product is effective, but you can save a lot by using Point of Sale designs.

Disadvantages:

1. Ideal for small and portable products.
2. Increased cost of printing production, design, rental space.

Types of P.O.P. Displays

[vc_row][vc_column width=’1/2′] Floor
Branded Palette
Standee [/vc_column] Powerwings
Shelf Ready Retail Packaging
Sales Kits [vc_column width=’1/2′][/vc_column][/vc_row]

Point of Purchase (POP Display) using Palette and Floor display by Pack Design.
Point of Purchase (POP Display) using Shelf-Ready Retail and Branded Packaging by Beneco.
Point of Purchase (POP Display) using Shelf-Ready Retail and Branded Packaging.
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