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Archive

Green Cross Soap was introduced in 2004. The market was hugely dominated by Safeguard, who has a strong germicidal tradition. The brand Green Cross likewise has the same consumer reputation, but not in the body soap category. I was tasked to experiment on an alternative logo...

The mosquito repellant category is hugely dominated by OFF lotion. With Green Cross' strong disinfecting brand image, creating the sub-brand "Protect" gives consumers a natural and safe alternative. I was tasked to create the identity of the sub-brand, graphic design, and illustration....

Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labeling...

The first Del Fabric Softener came out in the Philippines in 2004 and rebranded in 2008. The evolution of the Del brand needed to be differentiated from the globally competitive Downy. Ten years later, this product offered the unique "fragrance pearls" that had to be...

The Del Fabric Softener family that was introduced in 2004 has reached its market peak. In 2009, Del found its way into the hypoallergenic market and came out with a first of its kind. Getting the right model was tough but endearing. The baby was...

Bally Stockings brand by Burlington is positioned for sophisticated consumers. I was tasked to select the talent, direct the art photography, digital enhancement, and overall packaging design....

Burlington Stockings in the Philippines is the top-of-mind brand when it comes to women's hosiery. My responsibilities included art direction that included photography, talent selection, and packaging design....

Chocomani and Chatlet is a family-owned business that wanted to differentiate itself from competing brands. This version was a rebrand from what I did in 2002....