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Archive

Libresse is a Swedish consumer goods company that wanted to break into the Philippines market. I was tasked to repackage an existing design and adapt it to the local market but still maintaining its international brand imagery....

Lewis & Pearl was introduced in 2002 as the new rebranding of an existing cologne. It was initially marketed as a baby cologne, directly competing with Johnson's Baby Cologne, the market leader at that time. In 2006, it was redesigned, and again in 2009 to 2012,...

Although a short-lived brand, Impack Day Bags is both durable and affordable. I was tasked to create the brand identity, art direct the photography, and overall graphic design layout for both print and collaterals....

Ianti is a brand from Korea that is inching its way to other Asian countries. I was tasked to make a complete product catalog for their face and body products....

HEA or Happy Ever After Jewelry and Perfume line was a project being developed. I created the packaging design, and overall imagery of the brand....

Greenex was my first identity and packaging label design in 1995. Introduced as a dishwashing liquid and paste, the brand evolved into an all-purpose cleaner in 2001. I was tasked to restage the brand and introduced an all-new image in 2011....

Glide was introduced in 2004 as an affordable alternative to popular brands like Niagra and Faultless. Its simple yet effective formula made it more affordable. I was tasked to create the logo identity, graphic design, and photography. This version was a rebranding in 2013....

Sunrise Kitchen Co. Ltd. is a food container brand from Korea, distributed in 40 countries. I was tasked to create a Christmas flyer....

Green Cross Soap was introduced in 2004. The market was hugely dominated by Safeguard, who has a strong germicidal tradition. The brand Green Cross likewise has the same consumer reputation, but not in the body soap category. I was tasked to experiment on an alternative logo...

The mosquito repellant category is hugely dominated by OFF lotion. With Green Cross' strong disinfecting brand image, creating the sub-brand "Protect" gives consumers a natural and safe alternative. I was tasked to create the identity of the sub-brand, graphic design, and illustration....

Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labeling...