Libresse is a Swedish consumer goods company that wanted to break into the Philippines market. I was tasked to repackage an existing design and adapt it to the local market but still maintaining its international brand imagery....
Lewis & Pearl was introduced in 2002 as the new rebranding of an existing cologne. It was initially marketed as a baby cologne, directly competing with Johnson's Baby Cologne, the market leader at that time. In 2006, it was redesigned, and again in 2009 to 2012,...
Although a short-lived brand, Impack Day Bags is both durable and affordable. I was tasked to create the brand identity, art direct the photography, and overall graphic design layout for both print and collaterals....
Ianti is a brand from Korea that is inching its way to other Asian countries. I was tasked to make a complete product catalog for their face and body products....
HEA or Happy Ever After Jewelry and Perfume line was a project being developed. I created the packaging design, and overall imagery of the brand....
Greenex was my first identity and packaging label design in 1995. Introduced as a dishwashing liquid and paste, the brand evolved into an all-purpose cleaner in 2001. I was tasked to restage the brand and introduced an all-new image in 2011....
Golden Starch was a quick and cost-effective packaging design that utilized stock images. I was tasked to design the box label....
Glide was introduced in 2004 as an affordable alternative to popular brands like Niagra and Faultless. Its simple yet effective formula made it more affordable. I was tasked to create the logo identity, graphic design, and photography. This version was a rebranding in 2013....
Sunrise Kitchen Co. Ltd. is a food container brand from Korea, distributed in 40 countries. I was tasked to create a Christmas flyer....
Green Cross Soap was introduced in 2004. The market was hugely dominated by Safeguard, who has a strong germicidal tradition. The brand Green Cross likewise has the same consumer reputation, but not in the body soap category. I was tasked to experiment on an alternative logo...
The mosquito repellant category is hugely dominated by OFF lotion. With Green Cross' strong disinfecting brand image, creating the sub-brand "Protect" gives consumers a natural and safe alternative. I was tasked to create the identity of the sub-brand, graphic design, and illustration....
Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labeling...