Green Cross Alcohol - Salt Media Advertising

Green Cross Alcohol

Identity, Packaging
About This Project

Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap.

The design adaptation was not easy because of the new FDA restrictions in labeling this type of product. However, the government limitation gave it a serious look, reinforcing its strong antiseptic personality.

I was tasked to design the logo, layout, and develop color differentiation for all the variations and develop and restage sub-brands for the entire alcohol line from 2004, 2008, 2010, to 2012.