Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap.
The design adaptation was not easy because of the new FDA restrictions in labeling this type of product. However, the government limitation gave it a serious look, reinforcing its strong antiseptic personality.
I was tasked to design the logo, layout, and develop color differentiation for all the variations and develop and restage sub-brands for the entire alcohol line from 2004, 2008, 2010, to 2012.