Green Cross Soap - Salt Media Advertising
2817
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Green Cross Soap

soap family Green Cross Soap
Category
Packaging
About This Project

Green Cross Soap was introduced in 2004. The market was hugely dominated by Safeguard, who has a strong germicidal tradition. The brand Green Cross likewise has the same consumer reputation, but not in the body soap category.

I was tasked to experiment on an alternative logo and design the packaging in 2007.

The second layout is a facelift study.