Green Cross Soap - Salt Media Advertising

Green Cross Soap

soap family Green Cross Soap
About This Project

Green Cross Soap was introduced in 2004. The market was hugely dominated by Safeguard, who has a strong germicidal tradition. The brand Green Cross likewise has the same consumer reputation, but not in the body soap category.

I was tasked to experiment on an alternative logo and design the packaging in 2007.

The second layout is a facelift study.