L&P Cologne - Salt Media Advertising

L&P Cologne

lewis pearl face powder
Identity, Packaging
About This Project

Lewis & Pearl was introduced in 2002 as the new rebranding of an existing cologne. It was initially marketed as a baby cologne, directly competing with Johnson’s Baby Cologne, the market leader at that time.

In 2006, it was redesigned, and again in 2009 to 2012, ultimately giving way to a whole new cologne line for teens.