The mosquito repellant category is hugely dominated by OFF lotion. With Green Cross' strong disinfecting brand image, creating the sub-brand "Protect" gives consumers a natural and safe alternative. I was tasked to create the identity of the sub-brand, graphic design, and illustration....
Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look, and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labeling...
Ek! was a celebrity magazine published in Hong Kong from 1996 until 2002. One of my early design jobs as a graphic designer....
The first Del Fabric Softener came out in the Philippines in 2004 and rebranded in 2008. The evolution of the Del brand needed to be differentiated from the globally competitive Downy. Ten years later, this product offered the unique "fragrance pearls" that had to be...
The Del Fabric Softener family that was introduced in 2004 has reached its market peak. In 2009, Del found its way into the hypoallergenic market and came out with a first of its kind. Getting the right model was tough but endearing. The baby was...
All Transport Network is one of the leading freight forwarders in the Philippines. With hundreds of competition, the owners embraced non-traditional branding. I was tasked to rebrand the company's image in 2011 for their 25th anniversary. It should reflect their global competitiveness, business heritage, and customer...
Althea Food Supplement branding and packaging label design study....
Bally Stockings brand by Burlington is positioned for sophisticated consumers. I was tasked to select the talent, direct the art photography, digital enhancement, and overall packaging design....
Burlington Stockings in the Philippines is the top-of-mind brand when it comes to women's hosiery. My responsibilities included art direction that included photography, talent selection, and packaging design....
Chocomani and Chatlet is a family-owned business that wanted to differentiate itself from competing brands. This version was a rebrand from what I did in 2002....
In one of my earlier works, I was tasked to create print collaterals for Cinnzeo. It included posters, menus, repackaging, flyers, and a franchise kit. My job included working with photography and food stylist, as well as designing marketing materials....
CPMAP or Construction Project Management Association of the Philippines is an organization of project managing companies. One of their major projects was to create a Builder's Directory to showcase its members' services and credentials. I was tasked to design the cover and inside layout. The book...