Zonrox Bleach - Salt Media Advertising

Zonrox Bleach

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About This Project

Zonrox Bleach is the unbeatable No. 1 product in the bleach category in the Philippines.

The original logo and label were designed by one of the company’s major shareholders and visionary, Joseph Co. He was ahead of his time. Although a new look was very much needed, maintaining the original elements was important not only for sentimental reasons but also for its mnemonics.

In 2008, I was tasked to introduce a new typeface logo-brand, recreate existing elements, and suggest an oxymoron that the product remains potent yet safe and somewhat refreshing to use.